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Monitor the success of your HTML flyers with eMAP360.
With real-time e-mail tracking and robust reporting features, eMAP360 makes it easy for you to manage your contact lists and measure results.
Here's how it works:
- Contact OPMA and schedule your e-mail blast.
- Provide completed HTML artwork to distribute, along with your e-mail list.
- After the e-mail is sent through eMAP360, you will be given secure online access to a statistics "dashboard" where you can view in real-time:
Summary Snapshot
- Sending date and time
- Number of total opens and unique opens
- Open rate as a percentage of total e-mails
- Click-through rate
- Number of bounces
Detailed Reporting
- E-mail addresses of those who "opened" and when
- E-mail addresses of those who "clicked through" a link, which link they clicked, and when
- E-mail addresses of those who "bounced", bounce type (soft or hard), and reason for bounce
- E-mail addresses of those who "unsubscribed" and when
- E-mail addresses of those who "forwarded to a friend", the e-mail address of the forward recipient, and whether that friend is on your list
eMAP360 utilizes safe unsubscribe management and complies with anti-SPAM laws, so you can rest assured your e-mail campaigns are professionally managed. Contact Anna Kolenda at akolenda@opma.com for more details.
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